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ARTICLE BY VARIETY
There was once a time when “straight-to-VHS” was a slur, code for largely terrible bargain bucket movies made for next to nothing yet sporting wildly-overpromising covers. Today, it’s not even a thing. VHS tapes were replaced by DVDs and eventually streaming. The last VCR player was made in 2016. Most machines lie broken, covered in dust or already long-since sent to scrap heaps. But one filmmaker is bringing “straight-to-VHS” back and hoping to give it a makeover for the dig
Robert dos Santos
Jun 124 min read


Article by the guardian
‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-video movie in 20 years Robert dos Santos decided to make his first film after being held at gunpoint once too often. The resulting drama, only available on VHS, is a broadside against AI: ‘Someone once said that if your mum can do it, it doesn’t have value’ The new film This Is How the World Ends is a fine piece of work; the story of two siblings finding each other
Robert dos Santos
Jun 125 min read


ARTICLE BY INDIEWIRE
Finally there’s something that makes Netflix look weak, studios can’t touch, and leaves algorithms clueless: Independent film is turning distribution into the performance. Streaming spent a decade engineering friction out of viewing; this strategy puts it back. One night only, VHS or nothing, hours in line: Presence is the product. Dead Format, Live Audience Here’s one example: On June 7 (which was, improbably, National VCR Day), South African filmmaker Robert dos Santos rele
Robert dos Santos
Jun 125 min read


Made by Humans, Released on Tape: “This Is How The World Ends” Debuts as First Straight-to-VHS Film in Two Decades
This Is How The World Ends launches a physical-media rebellion in the digital age This Is How The World Ends - The First Worldwide Straight-To-VHS Release in 20 years In an era defined by streaming algorithms, AI-generated content, and an ongoing debate about the future of theatrical cinema, one film company is taking a radically different path. Seemingly going backwards to go forward, And announced the upcoming release of This Is How The World Ends , a feature film that
Robert dos Santos
Apr 154 min read
South African director Robert dos Santos Film and Commercials Director
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