Release of Light - A Fashion Film for Tailor Me
Updated: Jun 15, 2020
While riding on an electric motorised skateboard through a safari park in South Africa I noticed that the people who drove by in their cars were looking at me in a strange way.
I wondered to myself what they would think of me had I been wearing a suit. It was from this moment, and discussions with Tailor Me, who were looking to create a fashion film, that the idea for Light was born.
In addition to the skateboarding, the concept of two different people, living within one person was prominent in my mind. The need to express this was the final formation in the creation of Light.
Watch the Fashion Film below: